Today I was reading an article/interview in Businessweek about Research In Motion (RIM), the makers of BlackBerry mobile devices. Basically, what I gleaned from the article (and what everyone seems to know already) is that the Apple iPhone seems to be the smartphone that every communication device maker tries to emulate. The iPhone has enjoyed enormous success - remarkable, since it's only supported by one wireless carrier (AT&T) and the BlackBerry is supported by several. I started wondering: why isn't RIM more of a competitor?
I realized that the whole idea of a BlackBerry revolves around mobile email access, and that the devices really aren't much more useful than a bare-bones wireless device. In fact, I recently discovered an application that essentially turned my bare-bones wireless phone into an email machine - it even alerts me when I have email - much like a BlackBerry.
So what's the problem?
I realized I hardly ever send email anymore. In fact, in the past week I've sent exactly 18 emails. Of those, five of them were to myself (I tend to use email when I need to remind myself of something to do later).
So in the past week, I've used email 13 times to communicate with other people. This got me thinking about my communication habits, and my curiosity got the best of me: in the same week I've sent 124 text messages, and used my phone 20 times to call people. I estimate that in the same time, I've posted 15 updates on Twitter, and the same on Facebook. I've probably used Facebook another 20-30 times to communicate directly with people.
I realized that in the age of Facebook, Twitter, and widespread wireless integration, it's possible that email and traditional voice calls have been largely replaced by more flexible, more interactive, or even more simple forms of communication. Twitter allows us to update or call out to people on a massive scale. Facebook allows us to be interactive - to use photos, songs, or event invitations to communicate. Texting allows us to get in touch with people on the fly.
So what's this mean? What it means to me is that if other people's communication habits are anything like my own, then the BlackBerry isn't really a competitor to the iPhone. The iPhone is designed to run applications - if you visit the iPhone App Store, you can find an application for just about anything, including email. The difference between the iPhone and the BlackBerry is that one device is marketed to those who use email, and one device is marketed to those who want flexibility in what their phone will do.
Only recently has RIM figured out what Apple has known for a long time, and they've opened their own application store: BlackBerry App World. I'm sure this will bring RIM more in step with what consumers want and need these days, but what about the bigger question: how are people's communications needs changing? What are the trends? Who are going to be the innovators who accurately predict how people will communicate in the future? Is this the end of communication innovation, or is something new going to evolve that takes us beyond the smartphone? And how will the effectiveness of our communications evolve or suffer as a byproduct of using the technology? (see concerns expressed in the anonymous comment in my voicemail post)
What do you think? What are your communication habits?
4.14.2009
How do you communicate?
Labels:
Apple,
BlackBerry,
Communication,
Email,
Facebook,
iPhone,
RIM,
Smartphone,
Twitter
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4 comments:
Big D.. I think you are 100% correct that the iPhone is a completely different device than the Blackberry, and as a Blackberry user for the past 5yrs, I can tell you that they are not meant to be the same. Each phone is emulating the other in certain ways, and I can tell you of all of the business people that I know and work with on a daily basis, their opinions are largely the same. The iPhone is a REALLY cool phone. The Blackberry is a PRODUCTIVITY tool. You're right the iPhone has an app for anything, and quite frankly that is why it will never reach the level of business use that the BB enjoys. There is so much "stuff" on it, that it detracts from your business and provides entertainment. Now for some business people, the iP is the right tool because they can utilize its capabilities without becoming distracted, but for the vast majority of business users, the BB is still the way to go... AND not to mention the iPhone is only available on crappy AT&T networks.....
Yeah, I agree that in a strict business-communication sense, BB is the device that works for most people, more availability across networks etc...but I guess the bigger question to me is what about email? Is email even going to be relevant in a few years? Where is communication going? I truly believe that the reason iPhone is more popular/more coveted than BB is because it does MORE. If other people are anything like me, then email just isn't really that useful anymore...what do you think?
I disagree for myself. I think that in the business world, e-mail is still very relevant as it assures acccountability and allows a lot of information to be passed quickly. I think that the farther you get away from corporate America the less relevant e-mail becomes, but it's going to be a while before e-mail is replaced with anything in the corporate world. As for voicemail, in VERY rare circumstances will I return a phone call if someone doesn't leave VM. Unless it's a top 2 customer, or one of my best friends (and even then I don't make a point of it) then I figure it's not important if there's no VM... Shoot me a text afterward and I'll call back, but no message at all and don't hold your breath.
Yeah ok, I can buy that to some degree. I guess I don't really work in the "business world" like you do. I work for the government, and with government, there is a certain...culture for email. Emails in government are subject to freedom of information act (FOIA) disclosure, and also file retention schedules, and so people tend to be very, very careful in regards to what they use email for. (see President Obama's issues with getting the Secret Service to approve his super-dooper secure smartphone)
So, with that being said, I wrote this post with my business and personal life in mind - which all takes place outside of my work day - and for the above reasons, I keep this blog strictly focused on my life outside of work. And likewise, I prefer the use of other communication media for all the reasons I wrote.
For me, email is becoming increasingly less and less relevant as an efficient means of communication. When I email, it's usually because I need to send something that contains content that goes beyond simple text (files, photos, etc.), and is that something you can really do easily with a BlackBerry?
Why doesn't a text message work? Do your customers all have BlackBerries? What about the ones that don't?
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